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| 8 Reasons You Need to Stop Ignoring Twitter November 7, 2009 http://www.WebProNews.com Do you think Twitter is a waste of time or a valuable business resource? Share your opinion with us in the comments | |||
| 8 Reasons You Need to Stop Ignoring Twitter Chris Crum | Staff Writer Why Twitter is Becoming Increasingly Important to Marketers There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers. »» Still not convinced Twitter is useful? Tell us why not. 1. Twitter Lists Twitter Lists are changing the game. We recently looked at several reasons why, but also consider that with the Lists gadget, your tweets may appear all over the web if you can get onto lists. They will appear on sites and blogs, which are more than likely going to be related to the niche you are in anyway if you have the right audience on Twitter.
2. The Openness of Twitter The openness of Twitter, social media and the web in general, pretty much means that your messages on Twitter won't be limited to your Twitter audience. Facebook and other social networks will bring tweets in. People will share them, screenshot them, link to them on blogs, etc. Twitter is a means of getting your message out to more people, but it's not necessarily only the people on Twitter that will see those messages. 3. Building Valuable Relationships Laura Fitton, the author of Twitter for Dummies, chalks up success on Twitter to four basic concepts: listen, learn, care, and serve. Basically, if you listen to the community, you will learn, and if you show that you care, you are more likely to get more out of your efforts. Serving means providing something of use to the community. If you what you're not doing that, you may be setting yourself up to fail, as Fitton talked about in this interview with WebProNews. Watch the video interview of Laura Fitton Twitter can bring you not only random traffic, but traffic from people who are actually passionate about the niche that you are a part of. Retweets are huge in this regard. Guy Kawasaki calls retweeting the sincerest form of flattery. He has a point. He notes that people are willing to risk their reputations by retweeting your content. Watch the video interview of Guy Kawasaki 5. Staying Current Being found in Twitter searches (not to mention real time search in general, which is starting to become a main area of focus for all of the big search engines, not to mention all of the standalone real-time search sites) provides a lot of opportunity for exposure. We discussed this here and gave tips for getting found in real-time searches. 6. Connecting with Local Customers There are a variety of ways you can connect with local consumers and customers using Twitter and Twitter-related tools. There are tools like our own TwellowHood, which let you find Twitterers in your area, for example. Another thing to keep an eye on is Google's new Social Search. It's currently just a lab experiment, but could become more. It certainly has potential. Watch the Social Search Demonstration Video 7. Going International and Multi-lingual Twitter is expanding into more languages. If you thought Twitter was important to marketing already, consider that for most of its existence, it has only been available in a couple of languages. Now it's in Spanish, and many more languages will follow. That's not only going to be huge for international and multi-lingual marketing efforts, it's going to be huge for Twitter's growth, and the more Twitter grows, the more potential customers are out there. 8. It's Still Young Consider that Twitter is just getting started in the grand scheme of things. It's still young. There are no doubt going to be a lot more features added in the future. And don't forget about the thousands of Twitter apps that are already out there that can make Twitter useful in different ways to different people and businesses. Take some time and explore them. Fitton's site OneForty.com, which is like Yelp for Twitter apps, is pretty good for that. It has reviews, and people tell why certain helps have helped their businesses. »» Did we leave some reasons out? Please share with the rest of us. | |||
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Saturday, November 7, 2009
8 Reasons You Need to Stop Ignoring Twitter
Saturday, October 31, 2009
Bloodsuckers, Bing and Halloween
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| Bloodsuckers, Bing and Halloween October 31, 2009 http://www.WebProNews.com Have you seen the latest bloodsucking Bing commercial? Give us your review in the comments | |||
| Watch: Bing Goes the Bloodsucker Route Chris Crum | Staff Writer Creature of the Night Sells Microsoft's "Decision Engine" Microsoft is either taking the holiday marketing approach or the Twilight/Vampire trend approach with its latest commercial. The title is Bing: Vampire Decision Engine. The company uploaded the new commercial to its (Google-owned) YouTube channel. Accompanying the video is a short description:
"When you're looking for a restaurant that is family friendly, romantic, or maybe something with an otherworldly atmosphere, use Bing's reviews to stop searching and start deciding." Watch video here You also may be seeing this ad on a television near you. »» What do you think of the latest Bing commercial? Is it good or does it "suck"? Ah Ah. (That was supposed to be the Count). Share your thoughts here. Chris Crum | Staff Writer That Goes for Thanksgiving, Christmas, and Valentine's Day Too Symantec's MessageLabs released its Intelligence Report for the month of October, and it reveals the that the spammers behind the biggest botnets - Cutwail, Rustock and Donbot - are using the upcoming major holidays and world events as the themes for their the latest spam runs. This is not particularly surprising news, but it is news that people should be aware of nevertheless. According to MessageLabs, only 0.5% of spam right now is tied to Halloween, but about 500 million Halloween-themed spam emails are expected to be in circulation worldwide each day as the holiday approaches this week. The majority of Halloween spam links to pharmaceutical spam sites and comes from the Rustock and Donbot botnets, the firm says. »» Have you seen a malicious halloween or other holiday email? Tell us about it here "As is typical with spammers this time of year, we are seeing them try to capitalize on the holiday season," says MessageLabs Intelligence Senior Analyst, Paul Wood. "Although they may be a bit overzealous, spamming is a numbers game and the spammers have certainly succeeded with volume thus far. Perhaps their early-bird approach is an attempt to compete with the other botnets and get in early to maximize their chances of success." The early-bird approach Wood speaks of relates directly to the fact that spammers are already gearing up for next year's holidays and events. The firm is already encountering first runs of Valentine's Day spam as early as four months before it arrives. They are even seeing spam related to next summer's World Cup event. In case you're wondering how successful these spam campaigns can be, MessageLabs says consumers fall victim to messages like these all the time, fueling an underground economy worth an estimated $105 billion in profit from fraudulent activities. | |||
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